School Certification

The school is responsible for managing its reputation in the community.  As part of that responsibility, the school must examine, describe, and verify the reputation that exists in the online community.  The school must report the star rating and the comments in the rating. As a goal, the school should seek to improve and maintain the star rating at level 4 or higher.  As a goal, the school will seek and verify the comments submitted online about the school. The school will seek to improve and maintain new comments monthly.  Collect and report your reputation scores and comments,. 

You will meet with your team to communicate and publish the results of the star rating and comments. As a team, you and your staff will discuss the ratings and comments and what can be done to address and improve.  The meeting will be an opportunity to highlight and celebrate positive comments and star ratings as well.  At this meeting you can discuss whether ratings and scores have increased/ decreased and examine root causes. 

Collect Star Ratings and Collect Comments

1.       You will collect baseline and ongoing ratings and comments.

2.       If you are using a reputation management service or software request a report to gain these answers.

3.       If you are not using a reputation management service or software…

a.       If you are examining this by hand, google your school and examine the top 10 results.

b.       What are your star ratings – list them all and average

c.       Are your comments recent?

d.       Are your comments positive overall/ negative? A mix

e.       What are the specific comments? Do you see a theme here?

4.       Complete the reputation management assessment

5.       Collect 5 positive written reviews from your online search- if unable, report NA

6.       Complete reputation management assessment with score of 80% or better

7.       Collect 10 new positive reviews from your online search- if unable, report NA

8.       Complete reputation management assessment with score of 00% or better

9.       Collect 20 new positive reviews from your online search- if unable, report NA